PAST WORK. PUBLISHING PROLOGUE​

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Writing isn’t about writing. It’s about thinking. An advertising writer has a lot to think about. Because a good idea can come from anywhere. An ad writer has to be a psychologist-mechanic-Jeopardy whiz. Part detective, part mind reader, part door-to-door salesman. A student of history, attuned to the arts, living in pop culture. A perceptual sponge tasked to find the common ground of many. Or touch a nerve with a select few. That’s what makes a good advertising writer. That’s what makes a good writer.